Startup Idea #11: Serious Pay Per Action Advertising
Posted by Terry Smith on 11/25/2008 at around 12:51 PMThis is the time for PPA advertising to come to the forefront, when people really want to see results for their advertising dollars. Now AdSense has PPA, but I think it’s time for a good startup to come out with a dedicated PPA system that’s easy to use.
The difference between my idea and what’s out there now comes principally in the ease of use. You could create a system to allow the user to actually navigate through their own site and track their actions. It’s difficult, but doable. Then, when users click an ad, they would also need to complete one of the actions on the account before the advertiser pays. This would of course result in less actual completions, but advertisers would be willing to pay considerably more for actual results.
This is actually one of my more interesting posts for the reason that I’ve already built a system like this, but didn’t have the time to pursue it, nor do I now. So if you’re really interested, let me know and I can get you into the system to try it out and we can work out a deal. It’s written in PHP and uses MySQL on the backend (with S3 to store ad images). There isn’t a publisher section but the ad display code is written. There is also no payment system, but those are relatively easy to implement.
As always, thanks for reading. If you’re interested, e-mail me at terry [at] icedteapowered [dot] com.
